It doesn’t matter whether you love him or hate him, you’ve got to admit, Donald Trump is a pro when it comes to public relations, and there are many things PR professionals can learn from him.
Of course, I’m not advising that you begin acting like Trump, but you should take a close look at some of his tactics. Think about it for a minute, even though most of the public have a love/hate relationship with him, he attracts a huge amount of publicity, both good and bad.
Here are a few of his PR tactics that have helped him.
He Speaks His Mind
Trump is not afraid to say exactly what he thinks. Some of his comments have been pretty controversial, something which could destroy a traditional campaign, but they have helped him. Even people who disagree with his views feel that he’s a welcome change to boring candidates who waffle on and are always politically correct. He may be loud and obnoxious at times, but he’s definitely not boring. He’s also consistent, unlike many politicians, he always stands by what he says.
He’s Not Afraid to Take a Risk
He’s got a reputation for being a risk taker, and some of his bold comments have been very risky. But it works, many of his most controversial comments have gained him a lot of television airtime, newspaper press and publicity on social media platforms.
He’s Established a Brand
When most of us think of Trump, we don’t think of another boring presidential candidate; we think of entrepreneurship, wealth, capitalism and success. He’s not ashamed to state that he’s incredibly wealthy, and does so often. Everything about him stands out from his hair and personality to his wealth. It may seem as though he spends most of the time speaking before thinking, but he’s actually spent years establishing his brand and his looks, brashness, comments and status are all part of it.
He Knows That All Publicity is Often Good Publicity
Even though he’s often combative, even though he’s gained many enemies – including anti-Trump groups who have spent millions on ads trying to derail his presidential race – he always manages to turn everything to his advantage. This is something that’s of vital importance in any type of crisis communication.
The more people have tried to make him appear as a political outcast, the more he’s used his distance from the political world as his main selling point. Something that’s worked well, as many of the population is unhappy with Washington bureaucrats.
He’s Not Afraid to Apologize
He’s loud; he’s obnoxious and he’s blunt, but he’s not afraid to admit when he’s wrong and publicly apologize. He spent much of his campaign being extremely hard on fellow candidate Jeb Bush. However, he eventually publicly apologized and acknowledged his mistakes. Something that earned him a lot of respect from the American people and helped his image.
Josh Nass is a public relations executive and sought after crisis communications specialist. He regularly appears on Fox News, MSNBC and other leading media outlets to offer his expert commentary.