The Dos and Don’t of Online Reputation Management

With the wealth of information available on the Internet and the number of people accessing it, it’s vital that businesses and individuals take care of their online reputation. When maintained properly, your online reputation can be one of your biggest assets, but a bad reputation can make it difficult to get customers if you’re a business. And the same goes for a job if you’re an individual.

It takes time to maintain a good reputation. If you’re proactive and follow these tips I outline, you’ll quickly begin reaping the benefits of online reputation management (ORM).

The following list of dos and don’ts will help you proactively manage your online image no matter what people are saying.

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Traditional Media Still Matters in Today’s Landscape

newspaper

With the prevalence of the Internet and digital marketing, you may think that traditional media like newspapers, television, and radio aren’t important. But that couldn’t be further from the truth.

While many companies bypass traditional media and concentrate on generating content via the Internet, traditional media still matters in today’s landscape. Here’s why:

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What PR Professionals Can Learn From Donald Trump

donald-trump

It doesn’t matter whether you love him or hate him, you’ve got to admit, Donald Trump is a pro when it comes to public relations, and there are many things PR professionals can learn from him.

Of course, I’m not advising that you begin acting like Trump, but you should take a close look at some of his tactics. Think about it for a minute, even though most of the public have a love/hate relationship with him, he attracts a huge amount of publicity, both good and bad.

Here are a few of his PR tactics that have helped him.

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Social Media Etiquette in Crisis Communication

As business owners, a public relations crisis is something we all have to face at some point, and how we deal with it can significantly affect our business. In today’s world, with more and more people using social media, it can be a useful tool when handling adversity. But only when used correctly.

Below are some social media etiquette tips that can help improve crisis communication.

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